Overview

Our identity and the emotions we want people to experience when using our platforms are reflected in our brand. The team uses the Poppin Joe's Style Guide as a reference for creating content on our website, the Poppin Blog, and other social media channels.

 

Establishing uniformity across all digital and print platforms is the aim of this style guide, creating a unique experience with our brand. The style guide consists of writing, image, and design directions to follow. With a few exceptions, Poppin Joe's Style Guide mainly follows The Associated Press Stylebook. The website explains all exceptions in detail in the writing guidelines section.

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Poppin Joe's Gourmet Kettle Korn has been producing high-quality kettle corn since 2005. The company gives Joe, a person with Down syndrome and autism spectrum disorder, the opportunity to own and manage his own company. Poppin Joe's Gourmet Kettle Korn is dedicated to using the best ingredients to create the varieties of Kettle Korn that our customers enjoy.