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Website/Blog Images
For the website, image file types are JPEG file. The quality of images are 72 dots per inch. Horizontal images have a max width of 1500 px. Vertical images have a max width 1000px. Full width images have a size of 2400 x 1600 px.
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Captions of photos on the website are necessary. Captions are short phrases, describing the object or the person in the photo. No captions on blog posts are necessary for the blog's About page.
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No photos of customers are permitted on the website. Only product and logo photos are permitted on the website (some photos of Joe's family are permitted on the About page). Photos of customers may be posted with consent on the blog. Photos of the family and the product are posted on the blog.
Social Media Images
Across all social media platforms, image file types are JPEG file. The quality of images are 72 dots per inch. Sizing varies on each platform and are as follows (Facebook, Instagram, Twitter):
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Landscape (1200 x 628 pixels, 1080 x 566 pixels, 1600 x 900 pixels
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Portrait (628 x 1200 pixels, 1080 x 1350 pixels, 1080 x 1350 pixels)
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Square (1200 x 1200 pixels, 1080 x 1080 pixels, 1080 x 1080 pixels)
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Stories (1080 x 1920 pixels. 1080 x 1920, pixels, N/A)
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Captions on Facebook are 40-80 characters. Captions on Instagram are no more than 125 characters. Captions on Twitter (X) are no more than 160 characters. Up to 3 hashtags are used on all platforms, but no less than 1 hashtag.
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Photos of product, customers, site locations, and employees are permitted on all platforms with consent. Photos have good lighting. Photos are not blurry. Photos are not overly edited. Photos do not have filters.
